Real estate technology / AI workflow automation

MLSocial

Founded and product-developed by Libby Mays, MLSocial grew out of firsthand experience as a licensed real-estate professional using MLS systems and managing the repetitive work required to turn listings into social content.

Founder & Product Developer

Built by Libby Mays

MLSocial is designed to take listing information and property media through an AI-enabled workflow that assembles branded social content and prepares it for publishing across supported platforms. The product is built around reducing repetitive work while leaving the agent in control of final messaging and publication.

The problemAgents already have listing data, property photos and brand information, but converting those materials into consistent content for multiple social platforms can require repeated manual steps outside the MLS workflow.
My roleLibby Mays — Founder & Product Developer. Product concept, user flow, branding controls, listing workflow, AI content generation, publishing logic, platform integrations, testing and demo experience.
The operating principleAutomate repetitive work. Keep human judgment, accountability and relationships where they matter.

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MLSocial in The Founder Gazette

The publication covered MLSocial’s listing-first approach and social publishing tests.

Read the article ↗
THE FOUNDER GAZETTE

Estate agent builds listing-first social tool, tests two platforms

October 2026 · Independent press coverage

Founded and developed by Libby Mays

Official product websites

MLSocial and ContractIQ are separate software products created by Northern California founder Libby Mays. Visit each product's official website below.

Founder profile: Libby Mays